Definitive guide to CRM Software

CRM – The Strategy

The idea of how businesses approach customer interactions and building relationships with them forms their CRM strategy. It involves collecting customer data and analyzing the history of customer interactions to provide better services and build better relationships with the customers to ultimately drive sales and revenue.

Why do you need a CRM strategy?

Without a proper CRM strategy, your customer information will be all over the place, and it’ll be hard to keep track of all the touchpoints and interactions you’ve had with particular customers. This leads to a drawn out sales cycle, with a generic and sub-par customer experience.

When you have a strong CRM strategy for your business, it allows you to build personal connections with customers, which in turn helps you identify their needs and requirements and provide them with personalized services.

Building great customer relations

Great customer relationships are based on the consistent and personalized experience offered by your organization, regardless of where a customer is in your sales cycle. This means that every team in your organization, from Marketing to Sales to Support must offer a consistent experience when interacting with a customer.

When your business is starting off and you’re managing all your customer information on spreadsheets, this may be viable, but not advisable. The amount of time spent on data entry could be better spent bringing in customers and closing deals. This becomes exponentially more complicated when you grow your business and expand your customer base. This is where CRM software comes into play.

Techniques Used To Manage Your Online Reputation

When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have. Here are some techniques that can be used both professionally and personally to manage your reputation.

Online reputation management through blogging
Blogging is one of the most basic techniques in managing one’s online reputation. Blogs, basically, are divided into two primary categories, a personal blog and a business blog. When it comes to online reputation management, a business blog is utilized.
Setting up a blog can be done in less than a day given the proper tools, plug-ins and resources. Thus, even large companies like Pepsi, KFC and Procter & Gamble used blogging to reach their audience.

Online reputation management through article marketing
Writing articles and submitting them to article directories such as Ezine, Build My Rank and Article Alley is another effective technique used in online reputation management. Most business firms nowadays hire competent freelance SEO writers to write exclusively to promote their brand and build their reputation.

Online reputation management through social network marketing

Social networking sites especially the highly popular Facebook and the so-called micro-blogging platform Twitter form a significant part in a typical online reputation management plan. Both small and medium scale enterprises and large multinational companies are now reaping the benefits of effective social networking.

Online reputation management through gathering feedback
Online reputation management can also be done through gathering feedback directly to consumers, suppliers, clients and even employees. Some of the best tools in gathering feedback include online survey forms, live web conferences and email contact forms.

Online reputation management through link building
Not all links are created equal. There may be some source material online that you want to link to, but it isn’t of the highest most quality. With these links, you should point them to your social profiles rather than your website or other controlled domain. That way, if the search engine spiders aren’t entirely impressed, your website doesn’t take a rankings hit.
Social profiles bring a certain amount of authority with them already, so a few links to weaker-than-usual pieces of content will not affect a profile ranking significantly. I also would like to mention that you should never buy links. This is a huge no-no with the search engines and doesn’t bode well in white hat SEO circles either.

Online brand reputation can have a significant influence on your real life professional reputation. In this social-savvy world, you’re reputation will always proceed you. If you manage your personal or business brand well online, you should avoid any embarrassing pitfalls in your professional life.

Some practices to create a positive online reputation
Be proactive.
One of the most important rules when practicing business online is that you must be proactive — not reactive — in all of your dealings. Begin by staying on top of any negative remarks about your business or products on Google, blogs, forums and websites, and you’ll never be playing catch-up when it comes to your online reputation.

Innovate.
At the core of any successful large company is a strong desire to be on the forefront of its industry. Apple, for example, has built an excellent online reputation by perfecting new products and then surrounding them with irresistible hype.
Build a sense of prestige around your product or service, and consumers will think of you as a leader in your field. They’ll come looking for you instead of the other way around.

Care about your customers.
Customer service should always come before your own profits, especially if you want a positive online reputation. The Walt Disney Company, for instance, has always put its customers before profits.

Emulate Disney in your day-to-day operations by focusing on the needs of your customers. For example, invest in beefing up your website’s privacy controls to ensure a safe and seamless experience for your users. And use promotions and sales to reward your customers instead of your pocket book.

Barker Microfarads Long-Life Tubular Axial Lead Capacitors are Test-rated to 2,000 Hours

NORTHVALE, New Jersey, USA – New Yorker Electronics has announced its release of the Barker Microfarads (BMI) 601D +105°C Tubular Axial Lead Aluminum Capacitors. Although the 601D Series is used in commercial applications, it is the 601D capacitor series is the commercial equivalent to the military series M39018/03.

As a military equivalent, these aluminum capacitors from BMI feature a wide temperature range of -55°C to +105°C and are Life Validation Test rated to 2,000 hours at +105°C. In addition to its low ESR, the BMI 601D Capacitor Series is available from New Yorker Electronics in voltages ranging from 6.3 to 300VDC working with DC surges from 8 to 350 volts. The standard capacitance tolerance is -10%/+50% and it also boasts a capacitance range of between 12µF and 33,000µF.

There are four types of sleeves available in this series. The polyester sleeve is standard on this device; also available is a P.V.C. sleeve. Both of these sleeves are also available with an epoxy end seal. These seals are available for devices that are exposed to halogenated cleaning solvents, such as in cases of removing fluxes from circuit boards or degreasing tiny metal parts.

Case sizes range from 0.625in Ø x 1.125in L to 1.00in Ø x 3.625in L with 24 options in total. They are manufactured with USA-made aluminum and axial leads with either No. 20 AWG at 0.032in or No. 18 AWG at 0.040in.

Features:

Wide Temperature Range
Military Version – Mil-PRF-39018/03
Long Life
Low ESR
Commercial Applications:

Aerospace
Audio
Industrial
In addition, New Yorker Electronics supplies the BMI 604D -55°C to +105°C Tubular Axial Lead; Long Life, Low ESR; Mil-PRF-39018/03 and its 53D -40 to +85°C General Purpose Large Tubular Axial Lead Capacitors.

Barker Microfarads (BMI) is a manufacturer of USA-made high quality, high reliability aluminum electrolytic capacitors. As an authorized dealer of BMI, New Yorker Electronics supplies its broad range of Axial- and Radial-leaded DC capacitors (in both miniature and tubular designs) as well as a full line of AC Motor Starting and AC Motor Run capacitors.